December 21, 2016
By Paragon News Director Paul Joseph –
SWOSU students recently got a little more than the average marketing student.
Principles of Marketing is a standard course in university business programs across the nation, but 38 students at Southwestern Oklahoma State University in Weatherford recently received extra mentorship and encouragement from industry experts.
Typically, a course includes multiple choice quizzes, worksheets, lecturers and exams. But, there was more. Students were asked to write research papers investigating the marketing aspects of their future career industry. The students then met with industry experts to review the findings of the research papers and seek additional advice.
Thirty-eight experts participated including: agriculture, construction, manufacturing, non-profits, video gaming, music, sports, automotive, accounting, banking, hospitality, aerospace, and computer science.
The experts gave feedback on student descriptions of the marketing process from new product/service research, development and implementation, as well as pricing concepts, distribution channels and promotional strategies.
Student papers were 10-15 pages long and included an in-depth analysis of major trends, opportunities for industry growth and applying the course concepts in the real-world environment.
Students also reported being pleased with the outcome of the project, especially the opportunity to network with industry experts.
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